Roots is a luxury interior design company specialising in sourcing bespoke fixtures, fittings, features and furniture. They are perfectionists in their craft and are well known for their attention to detail and unique style. Their clientele are wealthy, and are comfortable paying a premium for a premium service. Much of their business in within the City of London and projects rarely fall below to 100k mark. As a result, this brand needs to be high end. 

The client likes minimal fashion and architecture brands that practice a less-is-more approach. They would like their product photography and case studies to be the highlight of their brand collateral and website. This brand needs to be pure luxury. Think of brands and websites that don’t compete or take away from the beautiful project imagery they're displaying. Think high end architecture firm, bespoke fit out or design companies.

The client has highlighted hotel company, The Hoxton, and custom furniture maker, Benchmark, as brand examples that they would like to emulate.